Ubisoft’s next change following last week’s major company reorganization will be a price increase to its Just Dance+ service.
As Ubisoft tightens its belt across the company, its Just Dance+ streaming service will become more expensive whether you purchase access via a 1 Month Pass, 3 Month Pass or 12 Month Pass.
In a blog post to fans of its veteran music franchise, Ubisoft says it has re-examined the costs of running Just Dance+ over the past few months and come to the decision that price rises were necessary to ensure it remains “meaningful and sustainable for players.”
As a result, a 1 Month Pass will increase in price from $3.99 to $4.99, while a 3 Month Pass will rise from $9.99 to $12.99. Finally, a year-long pass will cost $29.99, up from $24.99. These changes will be applied from April onwards.
“Just Dance+ is built around music, and that comes with some important truths,” Ubisoft wrote. “Every song available in the service relies on licensing agreements that evolve over time, and these conditions directly affect what we can keep, renew, or add to the catalogue. Taking this into account, we’ve had to make a few adjustments to ensure the service can keep growing in the long run.”
Upcoming content coming to Just Dance+ includes songs from the franchise’s 2023 and 2024 Editions such as Toxic by Britney Spears, Drivers License by Olivia Rodrigo and Walking on Sunshine by Katrina & The Waves. A new Wonder Tales pack inspired by the Melosia Realms Danceverse will arrive this spring. Another new track, 360 by Charli XCX, will arrive later this year.
Last week, Ubisoft announced it had cancelled six games and delayed many more as part of a strategic review of its ongoing portfolio. Two of the company’s development studios were confirmed to be closing, while layoffs were confirmed at three more. At the same time, Ubisoft confirmed more of its plan to carve up its portfolio into Creative Houses.
Just Dance will sit in the company’s “Creative House 5” unit focused on family and casual gaming, which will see it sit alongside Uno, Hasbro, Idle Miner Tycoon, Ketchapp, Hungry Shark, and Invincible: Guarding the Globe.
“We went through a thorough review of projects across December [and] January, with the current market evolution in mind — which is consistently more selective,” Ubisoft’s chief financial officer Frederick Duguet told IGN at the time. “You’ve seen the last quarter showing a never-before-seen level of competition. Competition and selection is here to stay.”
Tom Phillips is IGN’s News Editor. You can reach Tom at tom_phillips@ign.com or find him on Bluesky @tomphillipseg.bsky.social
