Despite reports to the contrary, it doesn’t look like Battlefield 6 will cost $80 after all, as publisher EA is shunning the move to that kind of pricing for its games, at least for the time being.
Following EA’s latest financial report, CEO Andrew Wilson took part in an earnings call with investors, where the company exec was asked about other publishers releasing $80 games, like Nintendo did with Mario Kart World.
“We’re not looking to make any changes on pricing at this stage,” Wilson replied, adding EA already offers “a fairly broad pricing scheme across our various products” (transcribed by IGN).
Continuing, Wilson said: “When you think about everything from free-to-play through to our premium products and deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value.
“We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet.”
During the same call, it was confirmed that EA had not factored in any price changes to its current fiscal year earnings guidance, meaning games releasing prior to March 2026 aren’t expected to retail for $80. That includes Battlefield 6, which was recently suggested to be releasing with an $80 price tag attached.
The conversation around game pricing has been more prevalent in recent times. Earlier this year, Gearbox’s Randy Pitchford made waves when he suggested that if you were a true fan you would purchase Borderlands 4 whatever the price may be. This comment was met with backlash, so the Gearbox exec then attempted to justify his comments with a video shared on social media. Here, he admitted he did not know how much Borderlands 4 would cost. More recently, we found out Borderlands 4 will actually sell for $70, and Pitchford is “stoked” about that.
Meanwhile, just last week, Microsoft walked back on its previous decision to hike the price of its new first-party Xbox games up to $80 this ‘holiday season’, saying it’s sticking to a lower price point “in line with current market conditions”.
