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(as of Jul 06, 2025 03:08:49 UTC – Details)
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than “old marketing”. This new way is The Irresistible Offer.
When Domino’s Pizza gave their customers an offer they couldn’t refuse, “30 minutes or less” or the pizza was free, Domino’s grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don’t manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Customers say
Customers find the book to be a valuable resource, describing it as pure genius and worth the investment of time. Moreover, they appreciate its credibility, finding it honest and believable. However, the readability receives mixed feedback, with some customers finding it easy to read while others mention it lacks actionable items.