Riyadh, Saudi Arabia – Official PC & Gaming Hardware partner of the Esports World Cup 2025 (EWC), Lenovo, is bringing its latest Legion gaming innovations directly to fans at the tournament, with a premier booth experience at Riyadh’s Content Creator Park. Positioned adjacent to the tournament’s main stage, Lenovo’s on-ground presence reflects the brand’s commitment to championing elite performance and inclusive gaming culture.
Visitors to the Lenovo booth will get their hands-on the latest Legion devices – from the powerful Legion 9i to immersive fan experience zones featuring Legion notebooks. Lenovo’s full ecosystem of gaming solutions, including notebooks, desktops, visuals, and accessories, will be on display to showcase the ultimate in performance, cooling, and design. Gamers will also get the chance to put the latest Legion devices to the test in various tournaments on the booth and stand to win prizes for topping the leaderboards.
Saudi Arabia’s investment in esports is a core part of Vision 2030, which aims to diversify the economy and expand the digital entertainment sector. Through initiatives such as the Esports World Cup Foundation (EWCF), the Kingdom plans to generate over 39,000 gaming-related jobs and contribute more than US$13 billion to national GDP by 2030[1].
Lenovo’s strategic partnership and investment with Alat, a Public Investment Fund (PIF) company, includes building a new manufacturing hub in the Kingdom where they will produce millions of “Saudi Made” laptops and desktops (including gaming devices) a year, as well as servers. By localizing manufacturing and expanding innovations capabilities in the Kingdom, Lenovo and Alat will together accelerate the development of a gaming and technology ecosystems—creating high-skilled jobs, nurturing local esports talent, and contributing to the Kingdom’s digital transformation goals. The partnership, which was finalized in January 2025, aligns with Vision 2030’s objectives and complements Lenovo’s presence at the Esports World Cup 2025, where the brand is showcasing its Legion portfolio to empower Saudi gamers and reinforce the Kingdom’s emergence as a global leader in esports and digital entertainment.
“With nearly 89% of the Kingdom’s population under the age of 35[2], Saudi youth are crucial to shaping the future of this sector. Gaming and Esports resonate strongly with a generation raised in a digital culture. It is inspiring to see Saudi youth embracing new opportunities, honing their skills, and engaging with a global community,” said Giovanni Di Filippo, Vice President & General Manager, Saudi Arabia. “In Saudi Arabia, we’re committed to fostering an inclusive gaming ecosystem -one that empowers youth from all backgrounds by expanding access to technology and creating opportunities to thrive. The Esports World Cup is a celebration of this spirit, where the best gamers compete on Lenovo Legion devices and prove that with the right tools, anything is possible,” he added.
Celebrating Female Gamers with #HerLegion Clan
At the heart of Lenovo’s booth programming is the #HerLegion Clan: Inclusion Night, a dedicated evening celebrating female gamers and fostering a more inclusive gaming environment. Executed in collaboration with Valar Club, this activation aligns with Lenovo’s regional #HerLegion Clan inclusivity campaign, empowering women in gaming through community-driven initiatives and on-ground visibility.
Aligned with Vision 2030’s focus on empowering women, Saudi Arabia is taking measurable steps to increase female participation in the gaming industry, with women now accounting for 48% of gamers in the Kingdom[3]. National strategies to support this growth include targeted funding for women-led game development, university programs focused on digital skills, and training initiatives in game design and esports management.
“Initiatives such as #HerLegion Clan further build on this momentum by providing safe, structured, and empowering spaces for female gamers to compete, connect, and create. These programs not only increase visibility and representation but also lay the groundwork for long-term industry leadership. As the Kingdom works to establish itself as a global gaming hub, female gamers and professionals are playing an increasingly central role in shaping the future of Saudi Arabia’s digital entertainment economy,” added Di Filippo.
As the official PC & Gaming Hardware partner of Esports World Cup 2025, Lenovo is supporting the tournament’s efforts to scale the global esports ecosystem and build sustainable infrastructure for competitive gaming. The partnership reinforces Lenovo’s commitment to delivering high-performance gaming experiences through its Legion portfolio – powering gameplay for professionals and enthusiasts alike.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
Explore Lenovo Legion’s full lineup at www.lenovo.com/legion.
[1] PwC Middle East and Saudi Esports Federation report: Saudi Arabia stands to gain US$13.3 billion from Esports and gaming by 2030
[2] ConsultancyME, citing BCG and media demographic analysis
[3] Saudi Ministry of Communications and Information Technology (via ITP Live) – “The Surprising Rise of Saudi Women Gamers at 48%
