Activate combines elements of arcade games with physical challenges.
Sterling is getting a new indoor entertainment venue. Activate, “the world’s first active gaming facility,” will open in July in Sterling’s Cascade Marketplace.
At Activate, players will enter game rooms filled with interactive technology and take on a series of challenges. The venue combines arcade-style games with physical challenges for action-packed fun.
“We’re so excited to make our Virginia debut in the dynamic DMV region,” said Adam Schmidt, co-founder and CEO of Activate. “We’re excited to bring something totally new to the area: an experience that combines tech, teamwork, and physical gameplay in a way that keeps people coming back.”
Activate launched in 2017 and currently has more than 40 locations across North America, the UK, and Dubai. Financial Times called it “the No. 1 fastest-growing leisure and entertainment brand.”
The Sterling location will encompass 9,212 square feet with 11 game rooms. That includes the Mega Grid, in which players hop on touch-sensitive LED floor panels. When those panels light up, players jump to step on certain panels and avoid others.
Players can work in groups of two to five as a team in Cooperative Mode or going head-to-head in Competitive Mode. RFID wristbands log achievements as they play.
And this isn’t the only July opening at the Cascades Marketplace — Brasserie Royale, a new French bistro, just opened in the same center.
Activate Sterling: 20964 Southbank St., Ste. 120, Sterling
Feature image courtesy Activate
