Former Rockstar boss Dan Houser has explained why the Grand Theft Auto series won’t leave the United States in terms of its setting.
Speaking on the Lex Fridman podcast, Rockstar co-founder and former lead writer Houser said that — GTA London apart — Grand Theft Auto remained firmly rooted in the United States because it leans so heavily on Americana.
“We made a little thing in London 26 years ago — GTA London — for the top-down for PS1. That was pretty cute and fun, as the first mission pack ever for PlayStation 1. I think for a full GTA game, we always decided there was so much Americana inherent in the IP, it would be really hard to make it work in London or anywhere else.
“You know, you needed guns, you needed these larger-than-life characters. It just felt like the game was so much about America, possibly from an outsider’s perspective. But that was so much about what the thing was that it wouldn’t really have worked in the same way elsewhere.”
It’s a trend that’s set to continue with next year’s GTA 6, which is set in the fictional U.S. state of Leonida (a reimagining of Florida). And based on the two GTA 6 trailers we’ve seen so far, that parody of American culture is once again front and center.
It’s an interesting time, then, to wonder if GTA might hop on a plane and venture abroad at some point in the future. But it feels unlikely, not just based on Houser’s comments, but based on the GTA brand — built up over decades at this point — and what the public expects from it. Indeed, such is GTA’s relationship with America over the course of its many video games, that a University of Tennessee history professor will teach a GTA college history class early in 2026.
Professor Tore Olsson recently told IGN: “Video games are great at conjuring fictional worlds, but they also impact players’ thinking about real-world times and places. And just as Red Dead Redemption 2 has shaped folks’ perception of the nineteenth-century American West or Ghost of Tsushima has informed their vision of feudal Japan, millions of people around the globe imagine contemporary America through the lens of the Grand Theft Auto franchise. Just think of how many GTA veterans have recognized landmarks in Los Angeles and New York thanks to their hours in Los Santos and Liberty City!”
Houser’s position on GTA is similar to that of the creators of post-apocalyptic role-playing game series Fallout, which has also remained in the United States. Last year, Bethesda development chief Todd Howard ruled out leaving the U.S. behind for a future Fallout video game, saying he’s a big fan of the “Americana naivete” that informs so much of Fallout’s tone.
Meanwhile, the wait for GTA 6 goes on, with May 26, 2026 the current release date. We’ve got plenty more on GTA 6, including all the details we’ve discovered so far, a roundup of 70 brand new screenshots, and the expert opinion on how GTA 6 will look on PS5 Pro. As for how much will Grand Theft Auto 6 cost? Amid the speculation, new research has suggested that a $100 price point would actually earn Rockstar less money than if went for the “sweet spot” of $70.
Wesley is Director, News at IGN. Find him on Twitter at @wyp100. You can reach Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.
