CD Projekt has rebranded itself as CD Projekt Red – or CD Projekt Red Spółka Akcyjna, to be precise.
That’s right: after years of insisting the development studio should be known as CD Projekt Red and the wider company as CD Projekt, stakeholders at the firm’s last general meeting have voted to unify both brands with the former’s identity.
For those not in the know, up until now, CD Projekt Red referred specifically to the part of the company that made games, and its five development studios. Other subsidiary companies – like GOG, before it was sold to CD Projekt co-founder, Michał Kiciński – fell under CD Projekt’s wider portfolio.
While the news is unilkely to impact fans of the studio, it may make it slightly harder for us to disaggregate the news that comes from the studio itself and that of its parent company.
In a statement, the company wrote: “The studio’s activities currently correspond to the Company’s core operational activity, which consists of producing and publishing video games and managing the Company’s brands, including through the creation and licensing of accompanying products.
“In the opinion of the Management Board, the new company name will ensure consistency in the communication of the CD Projekt Red brand, which will, among other things, facilitate the identification of the company with its products on the global market and support recruitment processes.”
Last week, we reported that The Witcher 4 developer CD Projekt Red believed it’s yet to complete its “full redemption arc” after the disastrous 2020 launch of its open-world action-adventure game, Cyberpunk 2077. The open-world action-adventure game had a release so disastrous, CD Projekt investors considered suing the studio. Now, speaking with the benefit of hindsight, joint CEO Michał Nowakowski admitted it had been a “heartbreaking” time for the studio, given its reputation had been its “biggest asset”.
